The Challenge



Create a unique and interactive design that boosts site landing and signups for north star payments, a tuition payment application.

Overview


Northstar is a payment solution for international students which help the student transfer their tuition directly into universities or collage bank account without any extra charges and time delay. Since north star was not the only leader in the space, Northstar needs a new refresh web looks for their digital presence.

Scope of the work



Design landing pages and sub category pages for the website both mobile and web responsive.

My Approach



Because this was a revamp of the existing design, I started my process with UX audit of the current site, identifying potential opportunity areas with the help of competitive analysis of other sites available I came up with a strategy.

UX Audit and competitive analysis

Compared to its competitors, Northstar has an obsolete website design a weak content structure. However, it offers the best payment structure and low pricing on the market for tuition wire transfer gave them an advantage.Modern website design Northstar can easily become seen as the hands-down best option for its target audience as well as other groups of users.

Prototyping

After analyzing all of the data from UX research, I created a list of relevant visual themes and guidelines for the new website. This will facilitate structure and designing lo-fi wireframes.

Style Guide

Final Designs