Freight Genius is a platform that connects shippers with Expo trans carriers more efficiently with trackable and easy payment gateways.
Problem
The business relied on conventional load boards to book freight for a long time, which often added hours of manual labour to its sales process. Operations would often have to pause talks with a customer to request quotes from several carriers around the world. These quotes would take hours to get in, delaying the time when Operations with the all-in delivered price could reach the customer back out.Besides the many hours that the expo trans team wasted on the booking process, they didn't feel like their time and money was going to a service they trusted in finding the best rates and trackable service for their lanes. Freight shipping prices were often exorbitant, particularly during high-volume markets.To get more visibility of the system, the company needed to streamline its booking process and find new in house product.
Solution
An Ultimate platform was solution to Expo trans digital needs.which will help Expo trans solve major payment related problem with in their own platform. Using Blockchain technology, Expo trans will be able to secure reliable payment getaway.
Understanding Users and challenges
An unmoderated test was conducted with random Dealers and user to understand their current problems and approach. Since there was no booking platform all the process was manual and users were not satisfied with he process but since they have purchased the product with Canadian tire they have to bound with them. Most of the people suggested a linked system where they can purchase product as well they can book an appointment of particular product.
Interview and Exploration
User interviews were conducted to drive product insights. I employed contextual inquiry and analysis, persona development and some internal workshops with the team.
Challenge and Opportunity Areas
I grouped all suggested ideas into opportunity areas. the figure on the right is an attempt to classify ideas based o the complexity, as well as the potential impact of the potential solution
Scalable Architecture
The insight drove the product design architecture of our system, connecting the dots between each user type. The architecture proposed opportunity of scaling the product to various technological advancement in future such as Blockchain.
User flow
I started the project by reviewing all the known requirements with my product manager. we agreed ob business and user goals and begun examining the various issues. i started to sketch ideas.
