An unmoderated test was conducted with random Dealers and user to understand their current problems and approach. Since there was no booking platform, all the process was manual, and users were not satisfied with the process, but since they have purchased the product with Canadian tire, they are bound to book with CT. Most of the people suggested a linked system where they can buy the product as well they can book an appointment on the spot.

The initial user research uncovers various areas of opportunity, Such as product discovery based on customer and dealers requirements for MVP, we decided to limit our service until the tire's services. I kept in mind the business goals and organizational limitation and capacity. I chose to focus upon some key areas, including simplifying user experience around on-boarding, since our primary role was to redirect the user to its ultimate screen where they want to view available dates for booking any service.

understanding user and business goals, including crucial engagement and user retention with a focus on actual task, discoverability for what to book and where to book an appointment. The competitive analysis also proved that some of the brands are creating a much stronger brick wall in the experience by asking too many question upfront regarding auto booking. I tried to stay away with the brick wall as the ultimate goal was to help costumer find their best book time and availability at first.